Wildcrafter sought to enter the market of boutique, high end and health-oriented coffee products with an elegant, trustworthy and compelling online store presence. Working closely with the design team, we helped develop the online store using WordPress and BigCommerce. The combined platform allowed for a high degree of flexibility in terms of design and deep backend functionality. The site provides high engagement and conversion value with customers enjoying the clean, informative, mobile responsive, trustworthy experience.
Mobile first design, layout and functionality was a core project objective. All design mockups were executed 3 times, once each for mobile, tablet and desktop. When coding the scaffolding for global components and page specific code, we first coded the mobile version, and then expanded CSS to accommodate tablet, then mobile to match design layouts pixel by pixel.